Let’s hop on the Social Media bus!

Stage 1 – Initiation

• Create accounts
• Edit BIO, profile image(s), backgrounds, color schemes
  
  
  
  

Stage 2 – Introduction

• Begin messaging
• Engage in friending and joining activity
• Messaging is primarily introductory, thanking for following, etc.
  
  
  

Stage 3 – Involvement

• Integrate messaging
• Various social media accounts can have coordinated messaging from a single point (hellotxt.com)
• Messaging primarily information sharing and public conversation
• Metrics on SM campaigns and awareness-building
  
  
  

Stage Zero – Strategy

Of course all of this presupposes a previous stage, that of asking the fundamental questions, best articulated by Peter Drucker.

• What is our mission?
• Who is our customer?
• What does the customer value?
• What are our results?
• What is our plan?

If you are an individual and not an organization, then the questions go like this:

• What are my strengths?
• How do I work?
• What are my values?
• Where do I belong?
• What can I contribute?

And now you siii the 3 + 1 stages of social media…