3 Stages of Social Media Messaging
Let’s hop on the Social Media bus!
Stage 1 – Initiation
- Create accounts
- Edit BIO, profile image(s), backgrounds, color schemes
Stage 2 – Introduction
- Begin messaging
- Engage in friending and joining activity
- Messaging is primarily introductory, thanking for following, etc.
Stage 3 – Involvement
- Integrate messaging
- Various social media accounts can have coordinated messaging from a single point (hellotxt.com)
- Messaging primarily information sharing and public conversation
- Metrics on SM campaigns and awareness-building
Stage Zero – Strategy
Of course all of this presupposes a previous stage, that of asking the fundamental questions, best articulated by Peter Drucker.
- What is our mission?
- Who is our customer?
- What does the customer value?
- What are our results?
- What is our plan?
If you are an individual and not an organization, then the questions go like this:
- What are my strengths?
- How do I work?
- What are my values?
- Where do I belong?
- What can I contribute?
And now you siii the 3 + 1 stages of social media…
Related posts:
- Social Media, Digital Marketing, Enterprise 2.0 and Mass Collaboration
- Building with Facebook – Social Dev Camp Chicago 2009
- Social Media Map
- Let’s talk about ‘Blank’ – social media brand advocacy
- Facebook and Twitter Status Update Tools
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