Archive for the 'brand' Category

Customer in the Corner Pocket - The Return of Captain Branding

Posted in brand, flickr on Sep 16th, 2008

Customer in the Corner Pocket - The Return of Captain Branding, originally uploaded by jeffmcneill.

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Words Matter

Posted in brand, marketing on Jul 18th, 2008

If you aren’t using words that connect and engage people, you will be overlooked…

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Play references

Posted in augmentation, brand, inworld, secondlife, simulation, visualization on Feb 8th, 2007

My presentation to fellow Communication and Information Sciences doctoral students today is on Play: Research in Multi-User Virtual Environments. The following references are available for further investigation:

Aedhmar Hynes, CEO, Text100 (First lessons in Second Life) Irving Wladawsky-Berger, Vice President, Technical Strategy and Innovation, IBM (3d Internet) Sarah “Intellagirl” Robins, Doctoral Student, Ball State University (Cite-u-like library) Mike Kuniavsky, [...]

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Rocketboom: C.E.S. vs. Macworld

Posted in audio, brand, hardware, mobile, strategy, video, wireless on Jan 11th, 2007

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C.E.S. is the Consumer Electronics Show in Las Vegas, considered the largest of its type, where many new products are introduced. Macworld is just that, held in San Francisco. How can a single company’s show eclipse that of the entire industry that [...]

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Chris Anderson in SL discussing his book The Long Tail

Posted in brand, inworld, strategy, web2.0 on Oct 20th, 2006

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