Dave McClure Makes Sense, Again
Dave has always made sense, but now there is some great convergence between a number of presentations and his model for stages of development and investment. Even for someone doing a startup without investments, and in a different industry (with different timelines) the stages are great and the mentality of continual innovation as an embedded core process is freakin great.
There are three slides in here that I have summarized as below, with minor modifications. One modification is to treat the amount of time (number of months) instead as a timeline.
3-6 months
- 1-3 people
- Minimal critical feature set
- Dashboard, conversion metrics
- Customer adoption, customer satisfaction
- Demonstrate concept, reduce product risk, test functional use
- Develop metrics
6-12 months
- 2-5 people
- Customer satisfaction > 6 “Doesnt’ suck”
- A/B testing framework, optimize conversion
- Test marketing campaigns, customer acquisition channels
- Test channel cost, revenue opportunity
- Determine organization structure, key hires
12-18 months
- 5-10 people
- Rigorous A/B testing, optimize conversion
- Customer satisfaction > 8 “It rocks, I’ll tell my friends”
- Marketing plan – predictable channels, campaigns, budgets
- Scalability and infrastructure, customer service and operations
- Connect with marketing and distribution partners
- Proven market, operationalize business
- Future milestones, profitability, sustainability, exit options
Silicon Valley Angel Investing and Incubation 2.0
(Hong Kong Cyberport Venture Capital Forum)
Related posts:
- Startup Metrics for Pirates – Feb 2009 – Dave McClure
- Startup Metrics for Pirates – June 2009
- Startup Metrics: Example Marketing Channels
- The Sixth Sense, an Augmented Reality Interface from MIT Labs
- 5 Archetypes of Organizational Culture
November 17, 2009
• Tags: analytics, Entrepreneurship, metrics, startup • Posted in: Entrepreneurship, analytics
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