Personal Branding Exercise – Google Yourself
Googling oneself can be interesting. Of course each search result is a sample and it is important to use a browser that is not logged into Google. Here are the latest results for three permutations of my name:
Jeff McNeill
7 of 10 SERP results – positions 1,2,4,5,8,9,10
- jeffmcneill.com
- Online Faxing Options blog post
- Massey University – Jeff McNeill (someone else)
- Linked In
- Flickr photostream
- Jeff Mcneill Facebook (someone else)
- Jeffrey McNeill publicpolicy.co.nz (someone else)
- BlipTV
- Identica
- MySpace
“Jeff McNeill”
Same results as above (usually this is at least a little different, but not this time)
jeffmcneill
8 of 10 SERP results – positions 1,2,3,4,5,7,8,10
- jeffmcneill.com
- Flickr photostream
- Flickr people (profile)
- User:Jeffmcneill – Wikipedia
- Massey University – Jeff McNeill (someone else)
- Myspace
- Jeff Mcneill Facebook (someone else)
- BlipTV
Takeaways
- BlipTV is important (I haven’t posted any videos there in a while but a few are up there), this was a bit of a surprise. Note: Vimeo also came up in the second SERP page.
- MySpace is still important
- LinkedIn, Twitter, Flickr, Identica, and Facebook are important
- Having your name as a domain name is important
- Universities generally rank highly
Related posts:
- The Credit Crunch and Social Capital – 4 Personal Branding Tips
- Facebook and Twitter Status Update Tools
- Personal Brand – A Brand Called You – Online Influencer
- Personal Branding part 2 – Captain Branding #5
- Personal Branding in 140 Characters – Twitter Resume

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