Entrepreneurship and Risk Management for 2010

Innovation, Entrepreneurship and Risk Management Entrepreneurship as risk management Reduce risk to known, small quantities Types of risk Deep knowledge of customer, product development Copy, copy, copy, and know where to innovate Criteria for success rather than mere preference Voices in my Head, Exteriorized Much of these discussions are more to let the voices out [...]

Beauty, Design Constraints, Innovation – Podcast

Beauty, Design Constraints and Innovation Jeff McNeill podcast for 2009-12-19. Why beauty, like real estate, should be a part of the marketing budget. What is the relationship between beauty and innovation?

Invention, Innovation, Marketing

Invention, Innovation, Marketing – Jeff McNeill Podcast 2009-12-17 Invention is something brand new. Innovation is a new dimension in performance. Marketing is the creation of a customer. These last two definitions come from Peter Drucker and Innovation comes from his book “Innovation and Entrepreneurship” 1985. An excellent read. Why we are discussing the Flying Car [...]

December 19, 2009 • Tags: , , • Posted in: innovation • No Comments

The Art of Pricing – Three Simple Strategies

There is a long and storied history regarding pricing of goods and services. Wikipedia has a nice overview article with linked sub-articles. Simplicity – The Rule of Three Complexity is managed easiest with simplicity. In this case all the various Pricing “strategies” can be summed under three specific uses of pricing: Pricing as a competitive [...]

July 5, 2009 • Tags: , , • Posted in: marketing, strategy • No Comments

The Brand Gap – Classic Design Presentation

The Brand GapView more presentations from coolstuff.

May 6, 2009 • Tags: , , , • Posted in: marketing • No Comments

Experience is the Product – Peter Merholz Slideshow

Experience Is The ProductView more presentations from peterme.

May 5, 2009 • Tags: , • Posted in: marketing • No Comments

Personal Brand – A Brand Called You – Online Influencer

This blog posting came out of some questions that Pomai asked me about “branding yourself”. Brand Yourself The term “brand yourself” doesn’t actually make sense except in a colloquial way. We are “always” “branding ourselves” if by that we mean communicating with others in ways that create or manage a particular “brand”–a category in the [...]