What is the Meaning of your Brand?

I highly recommend the book Making Meaning by Diller, Shedroff & Rhea (2006). The material is well researched and built from significant insight and a good deal of hard data. The core question of the book is what meaning is being produced through interaction with a brand. From this perspective, the production of meaning can [...]

July 2, 2009 • Tags: , • Posted in: brand • No Comments

Words Matter

If you aren’t using words that connect and engage people, you will be overlooked… [kml_flashembed movie="http://youtube.com/v/zyGEEamz7ZM" width="500" height="412" wmode="transparent" /] [kml_flashembed movie="http://youtube.com/v/7sdP-wj-DmM" width="500" height="412" wmode="transparent" /]