What is the Meaning of your Brand?

I highly recommend the book Making Meaning by Diller, Shedroff & Rhea (2006). The material is well researched and built from significant insight and a good deal of hard data. The core question of the book is what meaning is being produced through interaction with a brand.

From this perspective, the production of meaning can be [...]

July 2, 2009 • Tags: , • Posted in: brand • No Comments

Words Matter

If you aren’t using words that connect and engage people, you will be overlooked…

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