The Art of Pricing – Three Simple Strategies

There is a long and storied history regarding pricing of goods and services. Wikipedia has a nice overview article with linked sub-articles. Simplicity – The Rule of Three Complexity is managed easiest with simplicity. In this case all the various Pricing “strategies” can be summed under three specific uses of pricing: Pricing as a competitive [...]

July 5, 2009 • Tags: , , • Posted in: Marketing, Strategy • No Comments

Airplane Luggage

Things are crazy in the airline industry with the high and rising cost of fuel. One way is to recoup costs through luggage surcharges and strict enforcement. Derrie-Airlines (below) was a pioneer (though fake) concept. Northwest Airlines now has the following policies, and I imagine other airlines are following suit. Carry-on Luggage (reference page) Carry-on [...]