The Art of Pricing – Three Simple Strategies

There is a long and storied history regarding pricing of goods and services. Wikipedia has a nice overview article with linked sub-articles.

Simplicity – The Rule of Three

Complexity is managed easiest with simplicity. In this case all the various Pricing “strategies” can be summed under three specific uses of pricing:

Pricing as a competitive weapon Pricing as a [...]

July 5, 2009 • Tags: , , • Posted in: marketing, strategy • No Comments

Business Model Innovation by Alexander Osterwalder

40 Minutes on Business Model InnovationView more OpenOffice presentations from Alexander Osterwalder.

Business Model Talk – Melbourne, April 2008

Business Model Innovation – September 2008

June 19, 2009 • Tags: , • Posted in: innovation, strategy • No Comments

The Brand Gap – Classic Design Presentation

The Brand GapView more presentations from coolstuff.

May 6, 2009 • Tags: , , , • Posted in: marketing • No Comments

The Eight Business Models of Online Video

When looking at online video, and the opportunities therein, it is important to go over the various business models already existent, as they are trying to solve some level of pain with some good or service.

Create your own content – make money through distribution and/or advertising – Lonelygirl15, Hulu [...]

Olympic Training for Small Countries

I watched with sympathy the agony of Canada’s dearth of medals for the first week of the Olympics. Based on this and the fact (discussed on television ad nauseum) that smaller countries had won medals, the following is a set of elements which could be used to create a national strategy, beyond exhortation of corporate [...]

August 19, 2008 • Tags: , , • Posted in: strategy • No Comments