Updated 20-Sep-2023
Let's hop on the Social Media bus!
Stage 1 - Initiation
* Create accounts
* Edit BIO, profile image(s), backgrounds, color schemes
Stage 2 - Introduction
* Begin messaging
* Engage in friending and joining activity
* Messaging is primarily introductory, thanking for following, etc.
Stage 3 - Involvement
* Integrate messaging
* Various social media accounts can have coordinated messaging from a single point (hellotxt.com)
* Messaging primarily information sharing and public conversation
* Metrics on SM campaigns and awareness-building
Stage Zero - Strategy
Of course all of this presupposes a previous stage, that of asking the fundamental questions, best articulated by Peter Drucker.
* What is our mission?
* Who is our customer?
* What does the customer value?
* What are our results?
* What is our plan?
If you are an individual and not an organization, then the questions go like this:
* What are my strengths?
* How do I work?
* What are my values?
* Where do I belong?
* What can I contribute?
And now you siii the 3 + 1 stages of social media...