Writing Style Guide

This Document Part of a Complete Set of Style Guides

NOTE: figure out how to merge / reference this with /markdown

Purpose of Text Style Guide

This Text Style Guide is for all textual communication including email, website, social media, brochures, ebooks, etc. as well as all printed material. This guide includes markup style and writing style.

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Image Metadata

While this is an aspect of a style guide (for the structure of the metadata itself), this is very much a devops document, for use and manipulation of metadata in publishing. The basic point is that certain kinds of information about an image file is most conveniently kept inside the file itself, accessed and manipulated ... Read more

Image Style Guide

This Style Guide is one member of a Complete Set of Style Guides Purpose of an Image Style Guide This Image Style Guide is for all visual communication including photographs, drawings and the like on websites, social media, static images in video, as well as all printed material. Here are some guidelines that should help ... Read more

Video Style Guide

This Document Part of a Complete Set of Style Guides


This document provides guidance on the creation and management of video for social media, as well as advertising on video platforms. In particular, video needs to be optimized for SEO purposes and for particular platforms. Just as written content and image content needs to be optimized in order to match or beat the competition, video is just as important. Video SEO needs as much, if not more, planning and thoughtful editing and curation as text and image content SEO.

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Social Media Style Guide

A social media style guide is only necessary in a narrow technical sense, as much of what the other style guides include applies to external / public communication, of which social media is a mere element. However, it is always useful to have particular protocols and concrete guidelines so there is no confusion. Social Media ... Read more

Style Guides for Brands

Style guides are just that, guides or guidelines to maintain a particular style of presentation. Guides instruct on correct usage. They are essential for maintaining consistency of an organizations and brands presentation across various media. Because of a proliferation of media, as well as media-specific goals on the Internet (aka search and social discovery), style ... Read more

Contact Information – Style Guides

This Document Part of a Complete Set of Style Guides Purpose of Contact Information Document This Contact Information Document is for all textual communication including email, website and social media as well as all printed material. It is the single source for all communication internally and externally. All changes to the organizational contact information should ... Read more

Usability Style Guide

This Document Part of a Complete Set of Style Guides Nothing here yet... This Document Part of a Complete Set of Style Guides

Identity Style Guide

This Document Part of a Complete Set of Style Guides Purpose of Brand Style Guide This Brand Style Guide is for all brand communication including in email, website and social media as well as all printed material. This document is the source of typography, color palette, logo and other brand elements. This is the definitive ... Read more