Jeff McNeill

When looking at online video, and the opportunities therein, it is important to go over the various business models already existent, as they are trying to solve some level of pain with some good or service.

1. Create your own content - make money through distribution and/or advertising - Lonelygirl15, Hulu
2. Create someone else’ content, video production - get paid by content creators/owners - Searider Productions
3. Support user-created content network - get paid by advertising and viewstream aggregation - YouTube
4. Video upload and statistics management - premium service to producers - Tubemogul
5. Premium content aggregation - higher-end advertising deals - Mevio (used to be podshow)
6. Video ecommerce - sell or rent video online - Apple, Amazon, Netflix
7. Niche advertising networks - aggregate advertisers and content together - VideoEgg, Brightroll
8. Low latency network video delivery - get paid by content creators/distributors - Brightcove, Amazon S3

There is a ninth business model (perhaps a half dozen more) but that one I am saving for later…

Amazing mussels and chips at Spinnakers’ Brewpub, Victoria, originally uploaded by jeffmcneill.

Chips and Rouille are quite good, and the Mussels are huge and fresh, caught nearby, as one would expect. $12

I watched with sympathy the agony of Canada’s dearth of medals for the first week of the Olympics. Based on this and the fact (discussed on television ad nauseum) that smaller countries had won medals, the following is a set of elements which could be used to create a national strategy, beyond exhortation of corporate sponsors and the opportunistic approach of spontaneous discovery and promotion of native sons and daughters.

Take a look at all the various sports, and

Elements

1. Geographic features given advantage or needed by a sport
2. Sports with strong following within the country and culture
3. Sports with high degree of competition
4. Sports dominated by poorer or strife-riven countries
5. Sports with larger number of medals and higher number of events per athlete
6. Newer sports
7. Sports without dominant countries or ones where dominance has changed between countries
8. Sports with shorter training times
9. Sports with strong following worldwide
10. Sports with long careers

With these, the various sports, medals, competitor teams, etc., can be evaluated in terms of a relative attractiveness, much as entrepreneurs and and business strategists use Porters’ Five Force Analysis to evaluate the attractiveness of an industry.

Athletes are products, medal events are markets, coaches and teams are organizations, and countries are large organizations with portfolio strategies.