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The Art of Pricing – Three Simple Strategies

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There is a long and storied history regarding pricing of goods and services. Wikipedia has a nice overview article with linked sub-articles. Simplicity - The Rule of Three Complexity is managed easiest with simplicity. In this case all the various Pricing "strategies" can be summed under three specific uses of pricing: Pricing as a product ... Read more

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What is the Meaning of your Brand?

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I highly recommend the book Making Meaning by Diller, Shedroff & Rhea (2006). The material is well researched and built from significant insight and a good deal of hard data. The core question of the book is what meaning is being produced through interaction with a brand. From this perspective, the production of meaning can ... Read more

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Ozymandias

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Ozymandias I met a traveller from an antique land Who said: Two vast and trunkless legs of stone Stand in the desert. Near them on the sand, Half sunk, a shatter'd visage lies, whose frown And wrinkled lip and sneer of cold command Tell that its sculptor well those passions read Which yet survive, stamp'd ... Read more

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Nine Time Horizons – Connecting the Past to the Future

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Update added the Time Horizon timeline which includes events at various time bands. Regular readers of this blog know that I intermittently opine on what are appropriate time horizons. This it seems is an underlying feature of many failures and successes in many areas of human behavior. Allow me to present some recent thoughts and ... Read more

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All that glisters is not gold

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All that glisters is not gold; Often have you heard that told: Many a man his life hath sold But my outside to behold: Gilded tombs do worms enfold. Had you been as wise as bold, Young in limbs, in judgement old Your answer had not been inscroll'd Fare you well, your suit is cold. ... Read more