Note: This was originally published in July, 2009. Looking at this from December, 2018 these all hold fairly well. Internationalization and localization is a small issue, since the world hasn't really gotten that much smaller or more connected, except for the enormous (though largely invisible) efforts of Google with Android and Noto fonts (Apple also ... Read more
httpv://www.youtube.com/watch?v=aaJu89iyEhw
Note: added this to the Time Horizon document at the 8 year cognitive time band. httpv://www.youtube.com/watch?v=nZ-VjUKAsao
There is a long and storied history regarding pricing of goods and services. Wikipedia has a nice overview article with linked sub-articles. Simplicity - The Rule of Three Complexity is managed easiest with simplicity. In this case all the various Pricing "strategies" can be summed under three specific uses of pricing: Pricing as a product ... Read more
I highly recommend the book Making Meaning by Diller, Shedroff & Rhea (2006). The material is well researched and built from significant insight and a good deal of hard data. The core question of the book is what meaning is being produced through interaction with a brand. From this perspective, the production of meaning can ... Read more
Believe those who are seeking the truth; doubt those who find it. - André Gide
The Brand GapView more presentations from coolstuff.
Experience Is The ProductView more presentations from peterme.
P013009PS-0577, originally uploaded by The Official White House Photostream.
Ozymandias I met a traveller from an antique land Who said: Two vast and trunkless legs of stone Stand in the desert. Near them on the sand, Half sunk, a shatter'd visage lies, whose frown And wrinkled lip and sneer of cold command Tell that its sculptor well those passions read Which yet survive, stamp'd ... Read more