Invention, Innovation, Marketing

Updated 20-Sep-2023

Invention, Innovation, Marketing - Jeff McNeill Podcast 2009-12-17

Invention is something brand new. Innovation is a new dimension in performance. Marketing is the creation of a customer. These last two definitions come from Peter Drucker and Innovation comes from his book "Innovation and Entrepreneurship" 1985. An excellent read. Why we are discussing the Flying Car in terms of buzzwords.