Invention, Innovation, Marketing

Invention, Innovation, Marketing - Jeff McNeill Podcast 2009-12-17 Invention is something brand new. Innovation is a new dimension in performance. Marketing is the creation of a customer. These last two definitions come from Peter Drucker and Innovation comes from his book "Innovation and Entrepreneurship" 1985. An excellent read. Why we are discussing the Flying Car ... Read more

Three Thailand Job Sites in English

For those who are seeking for employment or looking for new employees there are three job boards which are in English (though for the JobsDB site many of the jobs are for Thais or in Thai). * Craigslist Bangkok - covers the entire country of Thailand, not only Bangkok * The cesspool aka Thaivisa.com - ... Read more

The Future of Work

This is a pretty tasty snack, rife with possibilities. A bit Polyanna-ish and not very even-handed. The world is becoming a hybrid of work styles, not monolithically mobile and on-demand. In any case, this is the sort of work style we have at Lanna Innovation and SEO Chiangmai, namely mobile, from anywhere, but with pulsations ... Read more

IT Strategy Trends: Open Source, Cloud, Mobile, Synchronization, Localization

Note: This was originally published in July, 2009. Looking at this from December, 2018 these all hold fairly well. Internationalization and localization is a small issue, since the world hasn't really gotten that much smaller or more connected, except for the enormous (though largely invisible) efforts of Google with Android and Noto fonts (Apple also ... Read more

What is the Meaning of your Brand?

I highly recommend the book Making Meaning by Diller, Shedroff & Rhea (2006). The material is well researched and built from significant insight and a good deal of hard data. The core question of the book is what meaning is being produced through interaction with a brand. From this perspective, the production of meaning can ... Read more