The Art of Pricing – Three Simple Strategies

There is a long and storied history regarding pricing of goods and services. Wikipedia has a nice overview article with linked sub-articles. Simplicity - The Rule of Three Complexity is managed easiest with simplicity. In this case all the various Pricing "strategies" can be summed under three specific uses of pricing: * Pricing as a ... Read more

WordPress upgrade, theme refresh, list of plugins

Just upgraded to WP 2.7.1. There were a few fun moments. The Upgrade It should have gone like this $ svn sw http://core.svn.wordpress.org/tags/2.7.1/ . but instead it went like this $ rm -rf *.* $ svn co http://core.svn.wordpress.org/tags/2.7.1/ . New Theme Also installed the Grey Matter theme. Did some hackery on a few items, but ... Read more

What is the Meaning of your Brand?

I highly recommend the book Making Meaning by Diller, Shedroff & Rhea (2006). The material is well researched and built from significant insight and a good deal of hard data. The core question of the book is what meaning is being produced through interaction with a brand. From this perspective, the production of meaning can ... Read more

Firefox 3.5 Release Candidate 2 Add-on Compatibility

Compatible versions available Adblock Plus BabelFish Better Flickr Better Gmail Better GReader ColorZilla Delicious Bookmarks Download Helper Firebug Firefinder for Firebug Flagfox Google Global Google Toolbar for Firefox Greasemnkey IE Tab ImTranslator Java Quick Starter Lazarus: Form Recovery Leak Monitor Linkification Live HTTP headers MinimizeToTray revived 0.3.7 Nightly Tester Tools 2.0.2 Personas for Firefox Phoenix ... Read more

SEO for Maps – Get found on Google Local, Google Maps and Google Earth

Geolocation Optimization AKA Brands on Maps There are powerful visual brand indicators that take place when a brand can be found on a map. It makes the brand appear more concrete as well as up-to-date. Few brands have effectively leveraged this outside of relying on already present business listings. However Google has begun providing mechanisms ... Read more

Add-ins that work in Firefox 3.5 Beta 4

The ratio of not-working to working is 17/31 which is nearly 2/3 functional. And zippier. Hmmm, time to upgrade. What Add-ins DO NOT work in FF3.5B4 BabelFish Better GCal CodeBurner for Firebug CustomizeGoogle Google Gears Leak Monitor LinkChecker Live HTTP headers MeasureIt Microsoft.NET Framework Assistant No Squint Tab Mix Plus UrlParams User Agent Switcher View ... Read more

3 Stages of Social Media Messaging

Let's hop on the Social Media bus! Stage 1 - Initiation * Create accounts * Edit BIO, profile image(s), backgrounds, color schemes Stage 2 - Introduction * Begin messaging * Engage in friending and joining activity * Messaging is primarily introductory, thanking for following, etc. Stage 3 - Involvement * Integrate messaging * Various social ... Read more

Open Licensing

This post is ahead of the final voting tally of the Mediawiki Foundation to add CC-BY-SA licensing to the Free-Doc FDL license on Wikipedia and other wiki properties. This proposed change to dual licensing, and the ability to leverage FDL licensed content into a CC-BY-SA license seems eminently reasonable. In the spirit of this, I ... Read more