Identity Style Guide

Updated 20-Sep-2023

This Document Part of a Complete Set of Style Guides

Purpose of Brand Style Guide

This Brand Style Guide is for all brand communication including in email, website and social media as well as all printed material. This document is the source of typography, color palette, logo and other brand elements. This is the definitive guide such that any new documents or media being produced, or new internal or external communication should follow this guide. All organizational members should be educated about and adhere to this guide.

Note: below are included examples of other brand style information. Until this document is complete, there should be exemplars to help guide creation of the brand style guide elements.

Brand Name

There is a big challenge in the name as on the one hand having generic keywords in the url provides tangible SEO value, on the other hand those generic keywords are not memorable nor are they protectable (via trademark).

Colors and Color Palette

Pantone and Web

Logo Colors


Social Media + Website Header Images

Currently, Facebook headers are 851x315px and Twitter headers are 1500x500 (but with about 55px strip at top and bottom which become invisible in many forms). Also, the Twitter header is cropped on right and left at about 20% each in the mobile app. The website header is 930x300px. It is possible to have an image fit into approximately the same space, though it does take some tweaking to get the image set and then generate the three versions.

Color Palette

Web / Mobile Layout


  • Current Fonts
  • Other Options
  • Font-family stack
  • Google Fonts (if needed, a single font)
  • body, h1, h2, h3, h4, h5, h6
  • {font-family: Arial,"Helvetica Neue",Helvetica,sans-serif;}

Acoustic Branding

What notes evoke a brand identity? See:

Brand Meaning

This Document Part of a Complete Set of Style Guides