This is a list of possible artifacts representing or showing evidence of brand (brand tactics, etc.). These kinds of things help people think through what a brand stands for and how customers should be able to interact with it, as well as competitive comparisons. Brand Artifacts Comic strip Coloring book Colors Fonts, typography Images, figures, ... Read more
A friend asked why use CyanogenMod ROM (or really, any custom ROM) instead of stock Android. Besides feeding the inner geek, there are several reason... Root Needed Sometimes it is only Root that is needed to add functionality, or in some cases, remove it. Though more and more apps and functionality is available for non-rooted ... Read more
Linux and unix-like operating systems have basically won the battle, albeit on the server and mobile front rather than at the desktop. And while there will be Windows and it will continue to live on, its days are essentially numbered. How did this happen? At what point did the phone become a computer? How did ... Read more
Randy Komisar's book Getting to Plan B is an excellent read and he has some very useful guidelines and advice to the entrepreneur. Plan A is Necessary but not Sufficient > Plan A is useful for a number of reasons... The process of creating Plan A is useful in and of itself. It forces you ... Read more
Innovation is the specific tool of the entrepreneur according to Peter Drucker. How this tool actually works is of deep interest. One recent book on innovation has claimed that it is not possible to innovate systematically (because failure rate is more than 50%). However, we believe this is not true. Therefore, we need to look ... Read more
I don't mean to be a hater. But there is another side of the story. The so-called lifestyle gurus and permanent travelers seem convinced that their lifestyle is superior. The you too can do it is the biggest hint that their path is preferred. Certainly they don't literally believe it, but rather it is an ... Read more
Don't be a legalistic idiot. Business is not about getting money from people who don't want to give it to you or want it back, for good or services that were never provided. Who would come up with this as a definition for business, much less good business? This sounds more like a government taxation ... Read more
Apple sees most clearly how integration between devices and the cloud, with the cloud as the memory system between devices, is a competitive advantage. Network effects are not only in terms of more users of a system or platform, but more uses across systems for a single user. This means that the Mac OSX notebook ... Read more
There is a plethora of keyboards available in Android (as opposed to the iPhone), and some have the innovative swiping feature of dragging fingers across the keys instead of individual typing of each key. That is great, and the original Swype is available for free in Beta. However, if there is a need for multilingual ... Read more
This is a point I've been confused about for a long time. For one thing, I fully buy into the idea that you want people to grow, as your organization grows, so they should have a level of incompetence for new and developing challenges which they will encounter. If they are fully competent at everything, ... Read more