Contact Information – Style Guides

This Document Part of a Complete Set of Style Guides Purpose of Contact Information Document This Contact Information Document is for all textual communication including email, website and social media as well as all printed material. It is the single source for all communication internally and externally. All changes to the organizational contact information should ... Read more

Video Style Guide

This Document Part of a Complete Set of Style Guides This document provides guidance on the creation and management of video for social media, as well as advertising on video platforms. In particular, video needs to be optimized for SEO purposes and for particular platforms. Just as written content and image content needs to be ... Read more

Identity Style Guide

This Document Part of a Complete Set of Style Guides Purpose of Brand Style Guide This Brand Style Guide is for all brand communication including in email, website and social media as well as all printed material. This document is the source of typography, color palette, logo and other brand elements. This is the definitive ... Read more

Writing Style Guide

This Document Part of a Complete Set of Style Guides NOTE: figure out how to merge / reference this with markdown Purpose of Text Style Guide This Text Style Guide is for all textual communication including email, website, social media, brochures, ebooks, etc. as well as all printed material. This guide includes markup style and ... Read more

Video Workflow – Free Tools

The best part of video is how convenient it has become. However, it is still a lot of work. The tools I like to use also need to be fast... and free. This is an important aspect of liberty. Even for short videos there is usually a combination of images, video clips and audio that ... Read more

Social Media Style Guide

A social media style guide is only necessary in a narrow technical sense, as much of what the other style guides include applies to external / public communication, of which social media is a mere element. However, it is always useful to have particular protocols and concrete guidelines so there is no confusion. Social Media ... Read more

Style Guides for Brands

Style guides are just that, guides or guidelines to maintain a particular style of presentation. Guides instruct on correct usage. They are essential for maintaining consistency of an organizations and brands presentation across various media. Because of a proliferation of media, as well as media-specific goals on the Internet (aka search and social discovery), style ... Read more

Audiobooks – Mono in a Stereo World

Audiobooks are generally a neglected/emerging area in much of the world. If one is in the US, of course it is less of a problem, but even Apple has a half-assed approach currently. Apple / iOS / OSX While it appears Apple is trying to get its act together, it is a far distance from ... Read more

Publishing Genre

While there is quite a bit of literary genre everywhere alive and well, there are certain publication genre which are not. The Chapbook (still popular) and the Almanac(k), as well but we don't hear about it much anymore. Chapbook in the Age of Print-on-Demand The Chapbook seems like a wonder in the age of Print-on-Demand. ... Read more